Our Story

About Simbly

Simbly is a direct-to-consumer furniture company with a mission to expand modern, well-designed, sustainable products for all.

We believe design, environmental sustainability, and affordability can come together to elevate our lives. We promote climate positive change in the most stylish, design-driven ways we can find.

The world doesn’t have to be people vs planet, when it can be people and planet. 

Our Founder

Josh Dorfman at Factory

Above: Founder Josh Dorfman at Simbly's furniture factory in Western North Carolina

Josh Dorfman is founder of Simbly. Josh is an environmental entrepreneur, author, and formerly the creator and host of Sundance Channel’s The Lazy Environmentalist TV show helping people easily live more sustainably.

He currently hosts The Last Environmentalist podcast, a show about action, ingenuity, and hope in the face of climate change.

Josh’s first company, Vivavi, was a modern sustainable furniture pioneer, named to Inc. Magazine’s "Green 50" as a leader an innovator accelerating the green economy. Josh later launched Vine.com, a natural and organic product e-commerce venture, which was backed and owned by Amazon. 

As a sustainable lifestyle expert, Josh has appeared on numerous television and radio shows including Morning Joe, Fox & Friends, Wake Up with Al, and NPR's All Things Considered. Fun fact: Josh is the only guest to have ever ridden bicycle onto the set of the Martha Stewart Show.  

Our Origin Story

Original Knock-Down Drag-Out Dining Table

Above: Christopher Douglas's award-winning dining table, now reintroduced as the Simbly Dining Table

In 2013, Josh moved to Asheville, North Carolina to launch a new sustainable venture. But soon after arriving, he was recruited by Asheville’s economic development people to grow the city’s entrepreneurial startup community.

In 2017, Josh and a local entrepreneur were discussing furniture-making possibilities in Western North Carolina, a region with a proud history of world-class furniture manufacturing.

That conversation sparked an idea that prompted Josh to email Christopher Douglas, an award-winning designer.

Like Josh, Christopher also founded a modern sustainable furniture company (Material Furniture) in the mid-2000s. For his Knock-Down, Drag-Out Collection, Christopher was honored in the Cooper Hewitt's influential 2006 National Design Triennial. In 2007, Christopher was honored in Time Magazine's Style & Design 100.

The two hadn't spoken in years, but they quickly discovered they still shared the same urgency and passion for well-designed, eco-friendly furniture.

They agreed to relaunch several of the Knock-Down Drag-Out collection's products (see the dining table, bench, and coffee table) as the foundation for a new furniture company.

The result is Simbly.

Today, we're a young company with big ambitions. We're just getting started.

 

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