Our Story

About Simbly

Simbly is a direct-to-consumer furniture company with a mission to expand modern, well-designed, sustainable products for all.

We believe design, environmental sustainability, and affordability can come together to elevate our lives. We promote climate positive change in the most stylish, design-driven ways we can find.

The world doesn’t have to be people vs planet, when it can be people and planet. 

Our Founder

Josh Dorfman at Factory

Above: Simbly Founder Josh Dorfman at the furniture factory

Josh Dorfman is founder of Simbly. Josh is an environmental entrepreneur, author, and formerly the creator and award-winning host of Sundance Channel’s The Lazy Environmentalist, a reality TV show helping people from all walks of life easily embrace environmentally friendly lifestyles.

Josh’s first company, Vivavi, was a modern design, sustainable furniture pioneer, named to Inc. Magazine’s first-ever "Green 50" as an innovator accelerating the green economy. Josh later launched Vine.com, a natural and organic products e-commerce venture, which was backed and owned by Amazon. 

As a sustainable living expert, Josh has been a featured guest on numerous television and radio shows including Morning Joe, Fox & Friends, Wake Up with Al, and NPR's All Things Considered. Fun fact: Josh is the only guest to have ever ridden bicycle onto the set of the Martha Stewart Show.  

Our Origin Story

Original Knock-Down Drag-Out Dining Table

Above: Christopher Douglas' award-winning dining table, now reintroduced as the Simbly Dining Table

In 2013, Josh moved to Asheville, North Carolina in pursuit of his next sustainable venture. Soon after arriving, however, he was recruited by Asheville’s economic development people to grow the city’s entrepreneurial startup community.

In 2017, Josh and an aspiring entrepreneur were discussing furniture-making possibilities in Western North Carolina, a region with a long history of world-class furniture production.

The conversation sparked an idea that prompted Josh to email Christopher Douglas, an award-winning designer.

Like Josh, Christopher had also founded a modern sustainable furniture company (Material Furniture) in the mid-2000s. For his Knock-Down, Drag-Out Collection, Christopher was honored in the Cooper Hewitt's widely influential 2006 National Design Triennial. The following year he appeared on Time Magazine's Style & Design 100.

Though the two hadn't spoken in years, they still shared the same urgency and passion for offering consumers beautifully designed, eco-friendly furniture at budget-conscious prices.

They agreed to relaunch several of the Knock-Down Drag-Out collection's products (see the dining table, bench, and coffee table) as the foundation for a new furniture company.

The result is Simbly.

Today, we're a young company with big ambitions. We're just getting started.


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